Market Radar Overview

Market Radar is Plotwise's business development feature for discovering new opportunities. Unlike Portfolio (which tracks known entities), Radar helps you find new construction activity, potential clients, and market trends.

What is Market Radar?

Radar automatically discovers permits based on conditions you set:

• Location-based: Find permits near specific addresses
• Entity-based: Discover permits from potential clients
• Opportunity-focused: Identify new business prospects

Radar vs. Portfolio

Both features share the same condition system and interface, but serve different strategic purposes.

Key Features

Location Conditions

Radar's primary strength is geographic discovery:

• Set a center point (address or coordinates)
• Define a search radius
• Find all permits within that area

Multiple View Modes

• Table: Detailed, sortable list
• Kanban: Organized by status
• Map: Geographic visualization

Discovery Alerts

New permits are flagged with detection dates, so you know when activity appeared.

Direct Contact Discovery

Radar permits include contact information for outreach:

• Property owners
• Contractors
• Architects and engineers

Common Use Cases

Property Manager

Goal: Monitor construction near your properties

Setup:

1. Add location condition for each property
2. Set radius (0.5-1 mile typical)
3. Review new permits weekly

Benefits:

• Know about nearby construction
• Anticipate traffic/noise impacts
• Identify tenant improvement permits

Business Development

Goal: Find potential new clients

Setup:

1. Add location conditions for target neighborhoods
2. Monitor for residential permits (homeowners)
3. Review contractor activity patterns

Benefits:

• Identify homeowners with active projects
• Find contractors seeking subs
• Spot market trends

Competitive Intelligence

Goal: Track competitor activity

Setup:

1. Add company conditions for competitors
2. Monitor their permit volume and types
3. Track geographic expansion

Benefits:

• Understand competitor focus areas
• Identify market gaps
• Benchmark against industry

Market Research

Goal: Analyze development patterns

Setup:

1. Add conditions for key areas
2. Track permit types and values
3. Monitor over time

Benefits:

• Identify hot markets
• Track development trends
• Support expansion decisions

Radar Layout

Condition Tabs

Like Portfolio, conditions appear as tabs:

• All: Combined results
• Individual tabs: Specific conditions

Summary Widgets

Widgets show:

• Active Permits: Permits in progress
• Tracked: Percentage already on Watchlist
• Jurisdictions: Coverage area
• Latest Discovery: Most recent find

Map View

The map view is particularly useful for Radar:

• Visualize permit distribution
• See density clusters
• Understand geographic patterns
• Click markers for details

Getting Started

Step 1: Add Location Condition

1. Go to Market Radar
2. Click menu button (⋮)
3. Select "Add Condition"
4. Choose condition type
5. For location: enter address and radius
6. Set display label
7. Save condition

Step 2: Review Discoveries

• Permits load automatically
• Sort by "Applied" to see newest
• Filter by status as needed

Step 3: Take Action

• View permit details for contact info
• Add promising permits to Watchlist
• Export data for outreach campaigns

Location Condition Tips

Choosing Radius

Start small and expand if needed.

Address Format

• Use full street address
• Include city and state
• Or use coordinates (lat, lng)

Multiple Conditions

For broader coverage:

• Create conditions for different areas
• Use all 5 condition slots strategically
• Consider creating additional organizations

Best Practices

Weekly Review Routine

1. Open Radar
2. Check "Plotwise Discovery" section
3. Review new permits since last check
4. Note interesting opportunities
5. Add to Watchlist if pursuing

Contact Extraction

For business development:

1. Find interesting permits in Radar
2. Click to view permit details
3. Note owner and contractor contacts
4. Add contacts to your CRM
5. Plan outreach strategy

Trend Analysis

Track patterns over time:

• Permit volume trends
• Popular permit types
• Seasonal patterns
• Geographic shifts

Limitations

• Maximum 5 conditions per organization
• Maximum 500 permits per condition
• Location search uses haversine distance
• Map view requires geocoding (may take time)

Troubleshooting

Related Documentation

• Setting Up Radar Conditions
• Exploring Radar Discoveries
• Portfolio Overview
• Contact Directory